Negativity Bias Research Presented at NCA 2025
Published:
Co-authored research by Rachael Kee and collaborators was presented at the 111th Annual Convention of the National Communication Association (NCA 2025) in Denver, CO. The project, The Negativity Bias For News: A Value-Based Decision Making Study, examined media selection and value-based decision making using economic news headlines. The UC Davis Department of Communication also featured this and other departmental work in a convention recap available on the department website.
